ADVERTISE WITH LOOP

In 2008 LOOP Publishing aims to provide you with the solutions for your marketing. Our circulation growth of 16% in 2007 provides you with the largest audience of pilots and aircraft owners outside the USA. Alongside LOOP we have a range of media options, both printed, online and TV, that will continue to provide you with the exciting marketing solutions that we want to be famous for. LOOP’s passion shows through in each of them. So will your brand.

LOOP
LOOP is a monthly newspaper that excites, informs and entertains its massive army of 25,431 readers (our circulation at time of writing). It’s the biggest and most dedicated audience of pilots, aircraft owners, operators, engineering facilities and people who are starting to learn to fly. Please see the map (right) for information regarding distribution of LOOP.

Our ‘direct through the letterbox’ circulation grows each month as more people sign up for their free subscription.
With our superb in-depth editorial and our unbeatable circulation we aim to be top of your team sheet for all your marketing needs.

www.loop.aero – an exciting new relaunch!
Following the same ethos as our flagship publication, LOOP’s web offering is about doing the things that we can’t do in print. 
Book for a 12 month series and you receive a 130x53px banner on every page. Other web specific opportunities exist and our email database is available for purchase.
The audience of www.loop.aero has grown to 28,600 unique users per month.

www.learntofly.aero/sundaytimes
We work with major media in the UK to get new people learning to fly and promote GA. Our learn to fly website allows us to tailor promotions to a specific audience. Above is the address of one we did for The Sunday Times newspaper. Check it out.

Content includes promotional films of our LOOP affiliated flying schools and information about learning to fly. To date we have achieved over 40 promotions with national and regional media. By marketing with LOOP in 2008 schools automatically become a partner in this campaign.
Advertising opportunities exist allowing you to target the new people coming into aviation.

FLIGHTTEST – The magazine
The first issue of FLIGHTTEST came out in August 2007 to huge critical acclaim. FLIGHTTEST is a collection of flight tests that we have carried out in LOOP all wrapped up in a beautifully presented publication. We call it a bookazine – half book, half magazine. In 2008 we will have two issues of FLIGHTTEST coming out. One in late January and another in August.

LOOPTV
LOOP has made films for Cirrus, Diamond Aircraft, Aviat Aircraft, MD Helicopters, Jabiru, Ikarus, Evektor, Apex as well as a film on glacier flying in a Piper Super Cub. Our ideas are creative and affordable. If you need a film as part of your online marketing campaigns/events then LOOP TV will deliver.

LOOP Research
We recently carried out the most comprehensive survey of the GA audience in the UK. Please speak to us about how we can deliver your research needs.

BLADES
BLADES is the new quartely publication for helicopter pilots, owners operators, maintenance facilities and people who are looking to start flying helicopters. With the same editorial ethos as LOOP, the first issue – which was launched at Helitech 2007 – has been a resounding success. It seems that we are once again giving the GA audience something refreshing – Fresh Air for Helicopters! Same advertising prices as LOOP.

OSHKOSH SPECIAL Out in August 08.
Each year Oshkosh never fails to amaze. However, much of what is amazing about Oshkosh is never seen by the international audience. Our Oshkosh special publication does this. In 2008 it’ll be bigger and along with a tie-up with LOOPTV it will deliver your message in a spectacular and effective way.

REPRINTS
If we have printed an article or a flight test that you would like for your own needs, such as for your website or to hand out at events then please call us.

www.loopmart.aero – launches in early 08.
LOOP has become the number one place to sell aircraft in the UK. Our website offering aircraft for sale gives a number of opportunities. When people are buying aircraft they are also possibly sourcing finance, insurance, maintenance and other products. Pay per quote/pay per purchase opportunities are available.

LOOP advertising rates
A. Full page    265 x 346mm    £1750
B. Half page horizontal    265 x 170mm    £900
C. Half page vertical    111 x 346mm    £900
D. Quarter page horizontal    265 x 85mm    £600 (solus position)
E. Quarter page vertical    111 x 170mm    £500

FLIGHTTEST advertising rates
A. Full page    call for sizes    £1950
B. Half page    call for sizes    £1000
C. 4-page gatefold     call for sizes    £8500
D. Double page spread    call for sizes    £3900

WEBSITE advertising rates
Please request information about our web opportunities including email campaigns

Contact the team:
Dave Foster – Director
Sam Spurdens – Director
Stuart Harrison – Sales Manager
Tamara Smart – Sales Executive
Victoria Griffiths – Sales Manager (LAA)
T:  +44 (0)1223 497060
E:  ads@loop.aero
F:  +44 (0)1223 830880